WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact…
Inspiring leadership book for marketers that will help you to become a better leader. Packed with thought-provoking content based on feedback from marketers around the world, the twelve powers each provide a range of tips and advice to help you succeed.
There are a range of exercises to help you understand your leadership preferences and where you can start to exert influence. It will help you manage better in all directions – upwards, sideways, and in teams. A playbook for success that should be in every marketer’s collection.
