Measure What Matters
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Published: 2018-04
Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. Measure What Mattersis about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO and it's about collecting…

If you’re at all interested in OKRs (Objectives and Key Results) then this is a must-have. John explains the simple model that originated in Intel and has since been adopted by Google and countless others to enable growth and success.

A history and overview of the model is outlined and then exemplified through case studies, company stories and example OKRs. The model isn’t just for tech companies – it has been used by healthcare organisations, charities and can even be used for personal goals. Sample Google OKR templates are included in the book to help with implementation.

The idea is deceptively simple but as I’ve found in reality, challenging to get right. However, as a framework, it clearly has many benefits, not least in aligning strategic outcomes to the work that everyone in an organisation undertakes. This then has knock-on benefits for culture and collaboration.

Essential reading for anyone looking to simplify, clarify and align what they’re doing.

 

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